The Anticipation

The long awaited arrival of the legendary Halo 3 is in sight. I have never seen a game make so much impact before. Pontiac is releasing a car that coinsides with the game's appearance (the car is designed for teens through thirties, the demographics of Halo players). Mountain Dew is releasing a new soda, titled "Mountain Dew Game Fuel" and should hit stores this week. Mountain Dew says they will only be available for about three weeks, because they are trying to create a sense of scarcity. The sodas rarity runs with Halo's first week release amount of games. Even 7-up and Burger King are adding up to the hype with specialized Slurpee cups and french fry containers. Enthusiasts can only hope its worth it.